A new brand including the logo, tag line, definition, mission, vision and values was created with several audiences in mind ranging from donors, to parents and students. An initial brochure to appeal to donors was combined with powerful video, including one delivered in a brochure to introduce the new brand to the market. A website with detailed information, videos, Q&A’s and a registration landing page were built alongside a series of brochures, electronic direct marketing campaigns, and invitations to fundraising events.
Scope: Branding, collateral materials, brochures, annual report, advertising, articles, social media, website and ongoing strategic support
Industry: Not-for-profit, youth
