Formerly the Shalom Institute, the existing branding was dated and unrepresentative of the ‘embrace and engage’ culture it wished to promote through its community programs. As a result of a detailed review process, a strategy was developed for ‘Shalom’ to be the hero and reflect key ideas to a vast audience. The challenge was to make it as simple as possible to reflect what the organisation strives to help people achieve. The complexity was in creating a new identify for all the sub-brands/programs it owns the rights to, and to position the new hero brand appropriately as governed by the level of ownership which exists.

Scope: Branding, collateral materials, detailed style guide and content writing for the website

Industry: Not-for-profit, education, entertainment, entrepreneurship, community