Fast establishing itself as a global leader, the branding required a tag line to help position them in the market as an aspirational product. A series of sub-brands were created to signify key market differentiators. Brochures and signage for major international exhibitions were delivered, along with a series of videos on how to assemble the product. A new website was built to focus on changing the way products of this nature are marketed. Targeting resellers, there is considerable functionality accessible only to approved businesses.
Scope: Branding, website, signage, brochure and social media
Industry: Funeral, Customised Casket and Coffin manufacturing