Leaving the existing logo untouched, a tag line was developed and marketing and sales collateral was redesigned to add some energy and vitality to the brand. The level of quality and personal service offered has been highlighted through photography and supplementary design. A schedule of concentrated direct marketing initiatives (both traditional and digital) was implemented, creating a major point of difference within their industry sector. Photography was commissioned to visually drive the ‘look and feel’ of a new website. A key cornerstone being a comprehensive product library, which is driving traffic to the site and building TransChem’s reputation as a market leader.
Scope: Branding, collateral materials, content, product releases, merchandise, presentations, video and website
Industry: Importer, raw ingredients for pharmaceuticals, nutraceuticals, food and beverage