![](https://www.sydneymarketingservices.com.au/wp-content/uploads/2017/02/logo-mygenejewel.jpg?x14042)
This Brisbane based business was transitioning from a basic operation to looking to open larger sales opportunities, diversifying its reach and appeal. The design needed to reflect its innovative product offering. A tag line was introduced to help begin to explain the brand. The project included developing a website accommodating a complex series of options from which visitors can build their personalised products online.
Scope: Branding, collateral and website
Industry: Jewellery – retail, Genetics
![](https://www.sydneymarketingservices.com.au/wp-content/uploads/2017/02/my-gene-jewel-1.jpg?x14042)
![](https://www.sydneymarketingservices.com.au/wp-content/uploads/2017/02/my-gene-jewel-2.jpg?x14042)