Avoiding the pitfalls of DIY branding  and marketing.

Branding and marketing. Every time you interact with a customer, it’s happening.

You can’t totally control how customers will respond to your messages, but you can control what messages you decide to send.

Every business has a story. It’s the reason why the business exists.

Four of the biggest mistakes many businesses and organisations make with their branding and marketing are:

  1. Not correctly Identifying what their ‘story’ is
  2. Not clearly identifying who will be interested in their ‘story’
  3. Not telling their ‘story’ in a way that connects with those who should be interested
  4. Not telling their ‘story’ continually and consistently

Once you’re clear on these key areas, then also consider the following before embarking on any marketing initiative:

  1. What’s the result you’re seeking (facts and figures)?
  2. What’s the ONE key message you’re communicating?
  3. Is this key message the one that will resonate with your target or the one that YOU THINK will resonate with your target?
  4. Is the execution and presentation of the initiative reflective of how you want your brand to be perceived?
OUR INTRODUCTORY GUIDANCE PACKAGE WILL GET YOU HEADING IN THE RIGHT DIRECTION
FOR AS LITTLE OR AS MUCH AS YOU NEED